Bostancı, Sibel2016-01-082016-01-081995http://hdl.handle.net/11693/17665Cataloged from PDF version of article.Includes bibliographical references (leaves 80-82).For a long time definitions of quality mostly referred to the manufacturing world, not the service sector. However, today more and more leaders of service organizations are discovering that quality is a critical issue for services too. They are aware that improving service in the eyes o f customers is what pays. On the other hand the measurement of service quality has been an elusive concept. In this study Servqual method is used to measure the level of service quality of a private hospital. Servqual is a framework for understanding service quality, measuring it and diagnosing service quality problems. In fact what Servqual says is that service quality is measurable and can be improved. In this respect it is a valuable tool for service sector.vi, 110 leaves, tables ; 30 cmEnglishinfo:eu-repo/semantics/openAccessHF5415.5 .B67 1995Customer services--Research.Consumer satisfaction--Research.Marketing research.Services industries--Marketing.Services industries--Quality control.Hospitals--Customer services--Research.ThesisBILKUTUPB053815