Şenova, Başak2016-01-082016-01-081995http://hdl.handle.net/11693/17656Cataloged from PDF version of article.Includes bibliographical references leaves 122-125The purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ semiological framework is taken as an approach to analyze the aspects concerning postmodern issues in advertising discourse. Finally^ it draws attention to consequences of postmodern advertising in respect of contemporary cultural condition.xi, 125 leavesEnglishinfo:eu-repo/semantics/openAccessAdvertisingPostmodern ConditionRhetoricSemiologySchizophreniaHF5827 .S46 1995Advertising--Language.Postmodernism.Semiotics.Rhetoric.Thesis