Harvey, M.Kiessling, T.Moeller, M.2016-02-082016-02-0820131066-9868http://hdl.handle.net/11693/20827With the death of North Korea leader Kim Jong-il, the level of uncertainty will dramatically escalate in an already highly uncertain market. The question becomes, is there a market opportunity for Western organizations, and when should Western organizations attempt to enter North Korea? In addition, there is a large question looming over the potential changes in the country, that being, if and when reunification with South Korea will occur. This article examines the potential of a unified market on the Korean peninsula.EnglishAbsence of dataEmerging marketFuture economic potentialKoreaMarket entry strategiesReunificationEconomic developmentEconomic growthMarket developmentNorth KoreaSouth KoreaArticle10.1080/10669868.2013.787957