Newspaper advertising in Saudi Arabia: affective campaigns

dc.citation.epage23en_US
dc.citation.spage13en_US
dc.citation.volumeNumber21en_US
dc.contributor.authorTuncalp, S.en_US
dc.date.accessioned2019-03-28T05:59:00Z
dc.date.available2019-03-28T05:59:00Z
dc.date.issued1996en_US
dc.departmentDepartment of Managementen_US
dc.identifier.urihttp://hdl.handle.net/11693/50764
dc.language.isoEnglishen_US
dc.source.titleJournal of Int Marketing & Market Resen_US
dc.titleNewspaper advertising in Saudi Arabia: affective campaignsen_US
dc.typeArticleen_US
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