Department of Tourism and Hotel Management
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Item Open Access The effect of incentives in web surveys: application and ethical considerations(Sage Publications Ltd., 2003) Cobanoglu, C.; Cobanoglu, N.Although researchers use internet-based surveys more often than ever in their research, there is little research on the effect of incentives on response rate, speed and cost. This study attempts to fill in some of the blanks by comparing the different incentives offered to respondents of web-based surveys. The results indicate that offering a luggage tag to each respondent and including them in a draw for a bigger value prize (a personal digital assistant) yields the highest response rate. In terms of response speed, there are no significant differences among each incentive group. The most expensive group in terms of costs was the combination of luggage tag and prize draw.Item Open Access Using experiments in sport consumer behavior research: a review and directions for future research(FiT Publishing, 2023-03) Ko, Y. J.; Kwak, D. H.; Jang, E. W.; Lee, J. S.; Asada, A.; Chang, Y.; Kim, D.; Pradhan, S.; Yılmaz, Semih SaitA growing number of sport consumer behavior scholars have been employing experimental methods, especially because experiments allow researchers to gain a better understanding of causal inferences by examining controlled conditions. The purpose of this paper is twofold: (1) to offer the current state of the adoption of experimental methods in sport consumer behavior research and (2) to discuss and highlight best practices that scholars can use when considering experimental designs. More specifically, we discuss methodological gaps existing in sport consumer behavior research by reviewing published sport consumer behavior articles in a content analysis. We also provide considerations to improve validity of empirical findings and outline the characteristics of well-designed experiments and how they can help advance theory development in the field. Ultimately, we offer practical recommendations and guidance to researchers wishing to use experiments in a wide array of research topics within sport consumer behavior.