Department of Management
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Item Open Access Ad Hoc Reviewers-Journal of Macromarketing Volume 33, Number 4, December 2013(2013) Desmond, John; Dorsch, Michael; Kravets, Olga; Leonidou, Leonidas; Lewin, Jeff; Stöttinger, Barbara; Vargo, Stephen; Veeck, Ann[No abstract available]Item Open Access Advertising agency scene in Saudi Arabia(1998) Erdem, Orham; Tuncalp, SeçilLooks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it's a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme. © 1998, MCB UP LimitedItem Open Access Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board(2013) Wilson, Jonathan A.J.; Belk, Russell W.; Bamossy, Gary J.; Sandıkcı, Özlem; Kartajaya, Hermawan; Sobh, Rana; Liu, Jonathan; Scott, LindaPurpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing - in the interests of stimulating further erudition. Design/methodology/approach: The authors adopted an "eagle eye" method to investigate this phenomenon: Where attempts were made to frame general principles and observations; alongside a swooping view of key anecdotal observations - in order to ground and enrich the study. The authors participated in an iterative process when analysing longitudinal and contemporary phenomenological data, in order to arrive at a consensus. This was grounded in: triangulating individual and collective researcher findings; critiquing relevant published material; and reflecting upon known reviewed manuscripts submitted to marketing publications - both successful and unsuccessful. Findings: The authors assert that a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with Islam and Muslims is the emergence of research wherein the terms "Islamic marketing" and "Islamic branding" have evolved - of which JIMA is also a by-product. Some have construed Islam marketing/branding as merely a niche area. Given the size of Muslim populations globally and the critical importance of understanding Islam in the context of business and practices with local, regional and international ramifications, scholarship on Islamic marketing has become essential. Western commerce and scholarship has been conducted to a limited extent, and some evidence exists that research is occurring globally. The authors believe it is vital for "Islamic marketing" scholarship to move beyond simply raising the flag of "Brand Islam" and the consideration of Muslim geographies to a point where Islam - as a way of life, a system of beliefs and practices, and religious and social imperatives - is amply explored. Research limitations/implications: An "eagle eye" view has been taken, which balances big picture and grassroots conceptual findings. The topic is complex - and so while diverse expert opinions are cited, coverage of many issues is necessarily brief, due to space constraints. Practical implications: Scholars and practitioners alike should find the thoughts contained in the paper of significant interest. Ultimately, scholarship of Islam's influences on marketing theory and practice should lead to results which have pragmatic implications, just as research on Islamic banking and finance has. Originality/value: The paper appears to be the first to bring together such a diverse set of expert opinions within one body of work, and one that provides a forum for experts to reflect and comment on peers' views, through iteration. Also the term Crescent marketing is introduced to highlight how critical cultural factors are, which shape perceptions and Islamic practises. © Emerald Group Publishing Limited.Item Open Access Hasta - hastane - hekim ilişkisinde tüketim dinamikleri ve tüketici kimliği ile hasta(Gazi Üniversitesi Tıp Fakültesi, 2007) Tarı, Berna; Yavuzer, R.Item Open Access Newspaper advertising practice in an arabian gulf country(1997) Tuncalp, SeçilAdvertising is an important marketing activity, perhaps more important in Saudi Arabia than in other international markets. According to one observer of the Saudi market, Arabs are lazy buyers (Sisley, 1980). They need to be pushed into shopping behaviour. In addition, the climatic environment prevailing in the country is not conducive to frequent shopping trips. The high humidity in the air which at times reaches 100 per cent, the frequent sand storms which sometimes last several days, and the scorching hot temperatures which can reach 140 degrees Fahrenheit or more are some of the climatic conditions which force people to abandon shopping plans in favour of staying in the air conditioned atmospheres of their homes. The reluctance on the part of the people in Saudi Arabia toward shopping can be overcome with persuasive and persistent advertising.Item Open Access Organization and functioning of liberalized electricity markets: An overview of the Dutch market(Elsevier Ltd, 2015) Tanrisever, F.; Derinkuyu, K.; Jongen, G.Abstract In this paper, we examine the organization and the functioning of the Dutch electricity market. First we describe the organization of the Dutch electricity supply chain and the role of the main market participants including the transmission system operator, distribution system operators, program responsible parties and metering companies. We then describe the organization of financial trading and clearing mechanism of electricity through the organized futures exchange (The European Energy Derivatives Exchange), and the spot market (Amsterdam Power Exchange) which includes the day-ahead market and intra-day markets. We also detail the functioning of the imbalance market and reserve capacity management in the Netherlands. Through a set of numerical analysis, we provide an exploratory analysis of the APX day-ahead spot prices and the real-time imbalance prices using electricity price data from 2002 to 2013. We observe the price spikes both in the day-ahead and imbalance markets usually occur around 6-10 AM and 5-7 PM. We also observe that in the imbalance market system overages happen significantly more often than shortages pointing out that the market tends to buy more than what is demanded. This could be explained by the risk attitude of the market participants in the imbalance market.Item Open Access Sociopolitical aspects of international marketing(Elsevier, 1993) Ger, G.Item Open Access Special issue on Turkey and Turkish communities : Journal of Macromarketing, 2015(2013) Ger, Güliz; Fırat. A. Fuat[No abstract available]Item Open Access Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market(1995) Kinra, Neelam[No abstract available]