Browsing by Subject "Public diplomacy"

Now showing 1 - 5 of 5

Open Access
Discursive construction of Syrian refugees in shaping international public opinion: Turkey’s public diplomacy efforts
(Sage Publications, 2020-06) Özdora Akşak, Emel
This research focuses on the Turkish government’s communications with the international community with regard to Syrian refugees. I use the Discourse Historical Approach to reveal and compare the discursive strategies that the official Turkish news agency has used as part of its public diplomacy efforts in their mass communication efforts regarding Syrian refugees during the last 8 years. The results reveal how a humanitarian issue such as the plight of refugees might be employed to establish a government’s political position, affirm its involvement and influence public opinion about a conflict that exceeds national boundaries and has turned into a challenge for international dominance involving world superpowers. The topics highlighted in the Turkish news reports and the argumentations that these reports put forward reveal that the Turkish government is highly critical of the international community, especially Western powers, for not fulfilling their humanitarian responsibilities. This specific criticism from Turkey regarding its outsized role in hosting refugees has become a leverage point to claim a place in the decision table about the future of Syria.
Open Access
Mitigating anti-Americanism in Turkey through public diplomacy
(2007) Watson, Forrest
Record-high anti-Americanism in Turkey goes deeper than the ongoing Iraq War. The build-up to and aftermath of the U.S. invasion of Turkey’s neighbor ignited preexisting sensitivities in Turkey due to its past relations with America and its own identity issues and fears. Turkey views the U.S. through the lenses of 1) an exaggerated view of American agency coupled with mistrust and 2) a reactionary phobia about threats to undermine the Turkish Republic. Seen through theses lenses, anti-Americanism is driven by a perception that America is supporting 1) Kurdish self-determination, which will lead to the eventual dismemberment of Turkey and 2) political Islam as a part of its broader plan for Middle East politics, which threatens to erode Turkey’s secular state. Because anti-Americanism is mostly based on distorted perceptions caused by the lenses, public diplomacy is an effective tool that should be utilized by the U.S. to bring about understanding with the Turkish public. If the politically-rooted anti- Americanism in Turkey continues, it will solidify into a view of the U.S. as a threatening power, squandering Turks’ natural affection for Americans. U.S. public diplomacy for Turkey can be improved by Washington and the U.S. Embassy in Ankara by acting from an understanding of the uniqueness of Turkey and the reasons that drive its anti-Americanism. Reinvigorated public diplomacy offers hope for strengthening a relationship that is in the best interests of both Turkey and America.
Open Access
Stratejik iletişim modeli ve güvenlik alanına uygulanabilirliği
(Millî Savunma Üniversitesi Atatürk Stratejik Araştırmalar Enstitüsü, 2012) Gürcan, Metin
Stratejik iletişim, uzun vadeli stratejik hedeflere ulaşmayı kolaylaştırmak maksadıyla eylem-söylem paketi olarak kodlanmış mesajların en uygun yer ve zamanda, en uygun vasıta ile, en güçlü etkiyi yaratacak ve en senkronize şekilde, sürekli ve şeffaf bir süreçle ilgili (veya hedef) kamuoyu ile paylaşılmasını ve kamuoyunun etkilenmesini amaçlayan bir “yetenek” olarak tanımlanabilir. Önceleri ticari anlamda etkin bir pazarlama ve reklam aracı olarak kullanılan bu modelin, son yıllarda güvenlik alanında da uygulanabilirliği tartışılmaya başlamıştır. Ampirik bir yanı olmayan bu çalışmanın ilk amacı, henüz hakkında Türkçe literatürünün oluşmadığı bu kavramı bir başlangıç olarak güvenlik alanındaki akademik camiaya tanıtmaktır. Öncelikle modern iletişim ortamındaki değişiklikleri irdeleyen, müteakiben stratejik iletişimi açıklayan çalışmanın temel amacı; stratejik iletişimin bir model olarak güvenlik alanında kullanılıp kullanılamayacağı sorusuna cevap bulmaktır. Çalışma, stratejik iletişimi geliştirmede “lokomotif” rolü üstlenmiş olan NATO’nun bu modeli niçin ve nasıl uyguladığını da bir “örnek olay” olarak analiz etmektedir.
Open Access
A stunt, a shut-down, and heavy diplomatic propaganda: the story of Curtiss-Wright Corporation’s penetration to the Turkish market
(University of Bucharest, 2020) İplikçi, Murat
This article analyzes Curtiss-Wright Aerospace Industry’s inflow process to the Turkish market in the early 1930s. In these years, aviation was a quite significant industry that contributed economic, military, and political prestige of the states. Progressive decision-makers of Turkey were looking for an opportunity to establish a partnership with a multinational company to manufacture its own aircraft because the young state was destitute of such technology. Curtiss-Wright was eager to do business in Turkey; two American pilots’ record-breaking flight from New York to Istanbul in 1931; withdraw of German Junkers Aerospace Industry’s from Turkey in 1929 and American Ambassador Joseph Grew’s public diplomacy between 1927 to 1932, helped this process.
Open Access
Turkey's EU accession as a question of nation brand image
(Palgrave Macmillan, 2007) Sandikci, Ö.; Kemming, J. D.
Despite the significance of politics and public diplomacy for nation brands, there is little research on the topic. The study seeks to contribute to the literature by investigating Turkey's European Union (EU) accession, which seems endangered by negative public opinion in other EU member states, as a case to understand how nation brand images can influence a given course of action in international politics. Specifically, through an exploratory qualitative research, the content of Turkey's nation brand image, its antecedents, and potential consequences within the political context of the country's accession negotiation are explored. The findings suggest that Turkey, at the moment, does not appear to be a well-run nation brand. Not only do the poor results indicate room for improvement, but also the management of Turkey in all relevant nation brand dimensions does not seem promising with regard to a successful EU application process. Furthermore, the analysis point to a truly complicated positioning dilemma for Turkey's nation brand and the challenge of accomplishing an integrated nation brand management. The paper concludes by outlining policy and research implications.