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dc.contributor.advisorAkşak, Emel Özdora
dc.contributor.authorBecerir, Murat Can
dc.date.accessioned2020-10-12T10:55:21Z
dc.date.available2020-10-12T10:55:21Z
dc.date.copyright2020-09
dc.date.issued2020-09
dc.date.submitted2020-10-05
dc.identifier.urihttp://hdl.handle.net/11693/54199
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionThesis (M.S.): Bilkent University, Department of Communication and Design, İhsan Doğramacı Bilkent University, 2020.en_US
dc.descriptionIncludes bibliographical references (leaves 136-144).en_US
dc.description.abstractThis thesis focuses on how Google uses organizational communication strategies to introduce its organizational identity, products and services in comparison to how mainstream media outlets such as the New York Times and the Guardian portray their corporate identities. Grounded in identity theory, organizational identity, and based on literatures in media and technological advancements, the focus of this case study is comparing and contrasting how an organization uses communication strategies to introduce itself to the public, versus how traditional mass media covers the same organization through content analysis. The goal is to reveal the effectiveness of organizational communication strategies and practices. By designating organizational identity differencies, the thesis makes inferences on how Google can strengthen its portrayal of identity and adjust its attitude towards certain notions.en_US
dc.description.statementofresponsibilityby Murat Can Beceriren_US
dc.format.extentxiv, 144 leaves ; 30 cm.en_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGoogleen_US
dc.subjectMarketingen_US
dc.subjectMain stream mediaen_US
dc.subjectOrganizational communicationen_US
dc.subjectOrganizational identityen_US
dc.subjectPublic relationsen_US
dc.titleSetting the record straight: a comparative analysis of Google’s organizational identity communication versus the media’s portrayalen_US
dc.title.alternativeKimlik hesaplaşması: Google’in kurumsal kimlik iletişimi ve medya’nın tanımlaması karşılaştırmalı bir analizien_US
dc.typeThesisen_US
dc.departmentDepartment of Communication and Designen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidB160229


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