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dc.contributor.authorGürel, Edaen_US
dc.contributor.authorNielsen, Axelen_US
dc.contributor.editorKozak, M.en_US
dc.contributor.editorKozak, N.en_US
dc.date.accessioned2019-04-22T06:03:02Z
dc.date.available2019-04-22T06:03:02Z
dc.date.issued2018en_US
dc.identifier.isbn9783319785523
dc.identifier.issn2510-4993
dc.identifier.urihttp://hdl.handle.net/11693/50856
dc.descriptionChapter 10en_US
dc.description.abstractIn order to increase visitor numbers and survive in the long run, today’s museums need to understand their visiting publics including cultural tourists. Therefore, this chapter aims to understand various publics, their perceptions and experiences of museums by conducting a qualitative research. The study sample was selected from among the visitors of two main museums in Genoa, Italy. Face-to face interviews were conducted to gather data on the definition of a museum by the visitors. The analyses of 372 usable responses revealed seven core elements of museum visitor experiences which included experiences that provide historical and/ or cultural reminisce and awareness, learning and self-development, exposure to tangible evidences, sensory stimulation, wonder and discovery, entertainment and socializing. Implications are discussed relative to marketing strategies.en_US
dc.language.isoEnglishen_US
dc.relation.ispartofTourist behavioren_US
dc.relation.ispartofseriesTourism, Hospitality & Event Management;
dc.relation.isversionofhttps://doi.org/10.1007/978-3-319-78553-0_10en_US
dc.relation.isversionofhttps://doi.org/10.1007/978-3-319-78553-0en_US
dc.titleExploring the visitors’ perceptions and experiences of museumsen_US
dc.typeBook Chapteren_US
dc.departmentTourism and Hotel Managementen_US
dc.citation.spage141en_US
dc.citation.epage155en_US
dc.identifier.doi10.1007/978-3-319-78553-0_10en_US
dc.identifier.doi10.1007/978-3-319-78553-0en_US
dc.publisherSpringer, Chamen_US
dc.identifier.eissn2510-5000


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