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dc.contributor.authorGer, G.en_US
dc.contributor.authorBelk, R. W.en_US
dc.contributor.authorLascu, D.-N.en_US
dc.date.accessioned2019-02-07T16:21:57Z
dc.date.available2019-02-07T16:21:57Z
dc.date.issued1993en_US
dc.identifier.issn0098-9258
dc.identifier.urihttp://hdl.handle.net/11693/49059
dc.description.abstractDeveloping and marketizing economies in Romania and Turkey are examined in the present research in an effort to understand how consumption desires change with the rapid influx of consumer goods and services into economies of scarcity. Based on observations, interviews, and questionnaires tapping a range of consumers in both countries, we found and describe rapidly escalating consumer desires, confusions, and frustrations. A case study of cigarette consumption in Romania illustrates these developments and the unique image of Western products before and after Communism.en_US
dc.language.isoEnglishen_US
dc.source.titleAdvances in Consumer Researchen_US
dc.titleThe development of consumer desire in marketizing and developing economies: the cases of Romania and Turkeyen_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage102en_US
dc.citation.epage107en_US
dc.citation.volumeNumber20en_US
dc.publisherAssociation for Consumer Researchen_US


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