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      Regret of action or regret of inaction: examining divergent regret patterns for experiential and material gifts

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      Author(s)
      Shiri, A.
      Ekici, A.
      Date
      2017
      Source Title
      Journal of Marketing Behavior
      Print ISSN
      2326-5698
      Electronic ISSN
      2326-568X
      Publisher
      Now Publishers Inc.
      Volume
      3
      Issue
      1
      Pages
      73 - 80
      Language
      English
      Type
      Article
      Item Usage Stats
      165
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      128
      downloads
      Abstract
      We replicate Rosenzweig and Gilovich’s (2012) study on “differential regrets for experiential and material purchases,” according to which people experience regret of action (buyer’s remorse) for material purchases and regret of inaction (missed opportunity) for experiential purchases. Our results suggest that the original findings can be extended to gift giving context. Furthermore, we demonstrate that perceived subjective economic value of gifts explains the different forms of regrets (regret of inaction vs. regret of action) elicited by experiential and material gifts.
      Keywords
      Business and economics
      Marketing and purchasing
      Permalink
      http://hdl.handle.net/11693/48996
      Published Version (Please cite this version)
      https://doi.org/10.1561/107.00000044
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      • Department of Management 579
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