• About
  • Policies
  • What is openaccess
  • Library
  • Contact
Advanced search
      View Item 
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Business Administration
      • Department of Management
      • View Item
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Business Administration
      • Department of Management
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation

      Thumbnail
      View / Download
      493.4 Kb
      Author
      Harmancioglu, N.
      McNally, R. C.
      Calantone, R. J.
      Durmusoglu, S. S.
      Date
      2007
      Source Title
      R & D Management
      Print ISSN
      0033-6807
      Electronic ISSN
      1467-9310
      Publisher
      Wiley-Blackwell Publishing
      Volume
      37
      Issue
      5
      Pages
      399 - 424
      Language
      English
      Type
      Article
      Item Usage Stats
      111
      views
      322
      downloads
      Abstract
      Given industry competitiveness, how do firms' new product development (NPD) process designs differ when responding to an innovation mandate? How do NPD design elements differ across firms when implementing NPD processes? These design elements are strategic business unit (SBU) senior management involvement, business case content, customer interactions, and cross‐functional integration. What are the consequences of different combinations of NPD process design elements for innovation productivity? We explore these questions via a collective case study of newly implemented NPD process designs at three different SBUs of a major US‐based international conglomerate, 1 year after receiving the mandate to grow through innovation. Our analysis suggests that industry competitiveness and firm characteristics influence the NPD process design as SBUs employ distinct combinations of NPD design elements. The differential emphasis on design elements leads to variation in process design and divergence in innovation productivity.
      Permalink
      http://hdl.handle.net/11693/48499
      Published Version (Please cite this version)
      https://doi.org/10.1111/j.1467-9310.2007.00486.x
      Collections
      • Department of Management 551
      Show full item record

      Browse

      All of BUIRCommunities & CollectionsTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartmentsThis CollectionTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartments

      My Account

      Login

      Statistics

      View Usage StatisticsView Google Analytics Statistics

      Bilkent University

      If you have trouble accessing this page and need to request an alternate format, contact the site administrator. Phone: (312) 290 1771
      Copyright © Bilkent University - Library IT

      Contact Us | Send Feedback | Off-Campus Access | Admin | Privacy