• About
  • Policies
  • What is openaccess
  • Library
  • Contact
Advanced search
      View Item 
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Humanities and Letters
      • Department of Turkish Literature
      • View Item
      •   BUIR Home
      • Scholarly Publications
      • Faculty of Humanities and Letters
      • Department of Turkish Literature
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      Examination of the proverbs in terms of "Give the Due of the Car"

      Thumbnail
      View / Download
      82.5 Kb
      Author
      Alp, R.
      Date
      2006
      Source Title
      Milli Folklor
      Print ISSN
      13003984
      Volume
      9
      Issue
      71
      Pages
      49 - 52
      Language
      Turkish
      Type
      Article
      Item Usage Stats
      79
      views
      34
      downloads
      Abstract
      Media has a converting effect on all areas of social life and for media organizations, which have a commercial character, a staple earner is advertisements. Among media organizations television, which is a cheap repository of information and entertainment, reaches the masses so advertisements, which determine social tastes and consumption, are increasing in importance. In this article, the formal characteristics of the language used in the "Opet Full Force" advertisement will be considered as will the relationship between the advertisement's slogans and proverbs, which are a product of oral culture. With modernization, proverbs have undertaken the role of cultural transfer in the structure of traditional society and have undertaken the function of expressing rapidly changing cultural values by maintaining their structural characteristics. In this article, the effect on the plausibility of the advertisement through, Cem Yilmaz's, one of Turkey's famous comedians and one known for his fondness for cars, portrayal will be analyzed. In addition, the slogans which were used this advertisement will be analyzed through a critical platform.
      Keywords
      Advertisement
      Cem Yilmaz
      Media
      Proverb
      Permalink
      http://hdl.handle.net/11693/23634
      Collections
      • Department of Turkish Literature 270
      Show full item record

      Browse

      All of BUIRCommunities & CollectionsTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartmentsThis CollectionTitlesAuthorsAdvisorsBy Issue DateKeywordsTypeDepartments

      My Account

      Login

      Statistics

      View Usage StatisticsView Google Analytics Statistics

      Bilkent University

      If you have trouble accessing this page and need to request an alternate format, contact the site administrator. Phone: (312) 290 1771
      © Bilkent University - Library IT

      Contact Us | Send Feedback | Off-Campus Access | Admin | Privacy