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dc.contributor.authorShultz, C.J.en_US
dc.contributor.authorDeshpandé, R.en_US
dc.contributor.authorCornwell, T.B.en_US
dc.contributor.authorEkici, A.en_US
dc.contributor.authorKothandaraman P.en_US
dc.contributor.authorPeterson, M.en_US
dc.contributor.authorShapiro, S.en_US
dc.contributor.authorTalukdar, D.en_US
dc.contributor.authorAnn V.en_US
dc.date.accessioned2016-02-08T09:45:02Z
dc.date.available2016-02-08T09:45:02Z
dc.date.issued2012en_US
dc.identifier.issn0743-9156
dc.identifier.urihttp://hdl.handle.net/11693/21344
dc.description.abstractDeveloping markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers provide tremendous opportunities to engage in truly transformative research. Toward this outcome, several interactive forces must be understood and addressed during research design, management, and implementation. The purpose of this essay is to provide a synthesis-that is, a framework in the form of a conceptual model-with practical applications to transformative research in developing markets and, ultimately, with the broader objective to stimulate new conceptualizations, research, and best practices to transform consumer well-being. © 2012, American Marketing Association.en_US
dc.language.isoEnglishen_US
dc.source.titleJournal of Public Policy and Marketingen_US
dc.relation.isversionofhttp://dx.doi.org/10.1509/jppm.11.007en_US
dc.subjectConsumer welfareen_US
dc.subjectDeveloping marketsen_US
dc.subjectEconomic developmenten_US
dc.subjectMillennium goalsen_US
dc.titleMarketing and public policy: Transformative research in developing marketsen_US
dc.typeArticleen_US
dc.departmentFaculty of Business Administration
dc.citation.spage178en_US
dc.citation.epage184en_US
dc.citation.volumeNumber31en_US
dc.citation.issueNumber2en_US
dc.identifier.doi10.1509/jppm.11.007en_US


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