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dc.contributor.authorOzdora-Aksak, E.en_US
dc.date.accessioned2016-02-08T09:41:42Z
dc.date.available2016-02-08T09:41:42Z
dc.date.issued2015en_US
dc.identifier.issn0363-8111
dc.identifier.urihttp://hdl.handle.net/11693/21136
dc.description.abstractRooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy. © 2015 Elsevier Inc.en_US
dc.language.isoEnglishen_US
dc.source.titlePublic Relations Reviewen_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.pubrev.2015.01.001en_US
dc.subjectCorporate social responsibilityen_US
dc.subjectLegitimacyen_US
dc.subjectOrganizational identityen_US
dc.subjectPublic relationsen_US
dc.subjectSocial mediaen_US
dc.subjectTelecommunications sectoren_US
dc.titleAn analysis of Turkey's telecommunications sector's social responsibility practices onlineen_US
dc.typeArticleen_US
dc.departmentDepartment of Communication and Designen_US
dc.citation.spage365en_US
dc.citation.epage369en_US
dc.citation.volumeNumber41en_US
dc.citation.issueNumber3en_US
dc.identifier.doi10.1016/j.pubrev.2015.01.001en_US
dc.publisherElsevier Ltden_US


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