Departing from the social status of television in our time, this thesis investigates the dimensions of televisual ontology by concentrating on television’s basic logic of operation, which is generated by time. By discussing the concept of time and capitalism with relation to television’s logic of operation, this thesis appoints every qualitative and quantitative aspect of television to investigate how they operate and communicate with each other. When the logic of operation of television is considered, a concealed mechanism which, operates underneath the quantitative and the qualitative aspects of television is found. Hence, this mechanism is directed by the movement of time in televisual flow. Therefore, this thesis intents to take over the project of investigating the mentioned mechanism. To demonstrate this mechanism, this thesis also involves a case study, which presents a comparative analysis of Turkish television channels. Consequently, dimensions of the televisual ontology is examined by taking the logic of late -capitalism as the frame of this study.