Present study aims to analyze the new Turkish nationalism as a political tendency in the 1990s which tries to construct the Turkish national identity with the program of integrating to global society by several references to catching the modern life style and standards. Concerning the stress on the new Turkish national identity which has reached an osmosis with the western style of life including consumption cultures and general standards of modern life, the study aims to connect these references with the retheorization of neo-racism elaborated by Balibar and to show the possible commonalities between new Turkish nationalism and cultural racism. Additionally, the study aims to explain the main aspects of the new nationalism related to the selected writings of five columnists (Engin Ardic, Ertugrul Ozkok, Hincal Uluc, Serdar Turgut, Ali Kirca) as the representatives of this new nationalist tendency in mass media and point out the possible differences among these columnists in respect to the styles and references which they use.