Cultural representations in themed environments : the case of English pub in Ankara

Date
2014
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Gürel, Meltem Ö.
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Bilkent University
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English
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Abstract

This study examines cultural representations in themed environments. It discusses the diverse nature of culture and examines if that diversity is reflected in architectural design. Themed environments can be considered as one of many representations of cultures. The study analyzes how themed environments contribute to the construction of a fixed image through design and how people view that. It also examines if cultural memory is affected by that image. The environments of three English Pubs in Ankara are analyzed to understand how English Pub image is reflected and how the design contributes to that representation. The study discusses the negotiation of an English pub environment and observes if the space transforms according to its users. A questionnaire among 50 students and interviews are conducted to discuss how people perceive that image of a culture. Three English Pubs are analyzed to understand architectural characteristics and material representations. The study questions if culturally themed environments have a potential to open a fixed image and represent it in diverse ways.

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