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dc.contributor.advisorAlexander, Mara
dc.contributor.authorŞahin, F. Aykut
dc.date.accessioned2016-01-08T20:13:46Z
dc.date.available2016-01-08T20:13:46Z
dc.date.issued1996
dc.identifier.urihttp://hdl.handle.net/11693/17824
dc.descriptionAnkara : The Graduate School of Business Management of Bilkent Univ., 1996.en_US
dc.descriptionThesis (Master's) -- İhsan Doğramacı Bilkent University, 1996.en_US
dc.descriptionIncludes bibliographical references (leaves 61-65).en_US
dc.description.abstractThis study aims at the formation of an understanding on how consumers process price information, what opinion they hold of price promotions and how they interpret promotion signals, reference effects of price promotions, and price and quality perception relationsip in an inflationary environment through the use of qualitative research. The findings are presented and areas of future research are suggested.en_US
dc.description.statementofresponsibilityŞahin, F. Aykuten_US
dc.format.extentii, 65 leaves ; 30 cmen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPrice promotionen_US
dc.subjectValue pricingen_US
dc.subjectPromotion signalen_US
dc.subjectReference pricesen_US
dc.subjectPerceived qualityen_US
dc.subject.lccHF5416.5 .S24 1996en_US
dc.subject.lcshPricing.en_US
dc.subject.lcshConsumer research.en_US
dc.subject.lcshSales promotion.en_US
dc.subject.lcshInflation (Finance).en_US
dc.subject.lcshMarketing research.en_US
dc.subject.lcshNew products.en_US
dc.titleA qualitative research on consumer's perception of prices and their evaluation of price promotions in an inflationary environmenten_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidBILKUTUPB053797


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