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dc.contributor.advisorGer, Gülizen_US
dc.contributor.authorBalım, Yeşimen_US
dc.date.accessioned2016-01-08T20:12:19Z
dc.date.available2016-01-08T20:12:19Z
dc.date.issued1995
dc.identifier.urihttp://hdl.handle.net/11693/17663
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1995.en_US
dc.descriptionIncludes bibliographical references leaves 60-63.en_US
dc.description.abstractThe consumption environment in developing countries have been changing drastically under the effects of globalization and economic, political and social transformations. Consumers facing these changes experience an identity problem where the local identity must be negotiated with the new "modern" identity. Negotiation of identity thus becomes a serious dimension of consumption patterns in developing countries. This study examines how people in Turkey negotiate their sense of identity in the global era in terms of house furnishings. As variables indicating the extent of transformation in Turkey, rate of urbanization experienced and generation belonged were used. The emerging themes of conflicting views about the 'West' as well as negotiation through product choices, usage patterns and images hold are discussed.en_US
dc.description.statementofresponsibilityBalım, Yeşimen_US
dc.format.extentiii, 63 leaves, illustrationsen_US
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGlobalizationen_US
dc.subjectModernizationen_US
dc.subjectUrbanizationen_US
dc.subjectWesternizationen_US
dc.subjectIdentityen_US
dc.subjectNegotiationen_US
dc.subject.lccHC79.C6 B35 1995en_US
dc.subject.lcshConsumption (Economics)--Social aspects.en_US
dc.subject.lcshConsumer behavior--Social aspects--Turkey.en_US
dc.subject.lcshConsumer culture.en_US
dc.subject.lcshCulture diffusion--Economic aspects.en_US
dc.subject.lcshPopular culture.en_US
dc.subject.lcshIdentity (Psychology).en_US
dc.subject.lcshLifestyles--Turkey.en_US
dc.subject.lcshNegotiation.en_US
dc.subject.lcshGlobalism.en_US
dc.subject.lcshHousing furnishings--Turkey.en_US
dc.titleNegotiation of identity in the global era in home furnishings in Turkeyen_US
dc.typeThesisen_US
dc.departmentDepartment of Managementen_US
dc.publisherBilkent Universityen_US
dc.description.degreeM.S.en_US
dc.identifier.itemidBILKUTUPB053829


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