Information use behavior of some Turkish firms and their interest in new marketing information services
Item Usage Stats
MetadataShow full item record
The main purpose of this thesis is to find out information usage behavior of Turkish business and industry, and assess the acceptability of new types of information services by them. To learn the intentions of companies about information usage in various managerial situations and their ideas about new information services, personal interviews were conducted with eleven information provider organizations and twenty companies located in Ankara. Findings showed that companies value and use external information which can be defined as the collection of marketing research and intelligence. In order to gather marketing intelligence they apply to many sources like distributors, customers, and various publications, while they prefer to conduct research by themselves because of their skepticism to custom marketing research companies. In the light of these findings, four new information services were suggested such as online and recorded media data base services, syndicated research services, and information brokerage services. Since these services are mostly new to Turkish market, their adoption process is investigated and accordingly marketing strategies are suggested.
Custom and Syndicated Marketing Research
On-line Data Bases
Recorded Media Data Bases
HF5415.13 .E78 1993
Marketing information systems.
Showing items related by title, author, creator and subject.
An analysis of manipulated information and respective alternative costs in information systems and in decision making structures Güvenen O.; Öztürk, M.H. (International Institute of Informatics and Systemics, IIIS, 2006)Today Information Technologies create base for the most important decision support systems for the practices in academia, business and politics. The effectiveness and success of operations that are supported by information ...
Altingövde İ.S.; Özel, S.A.; Ulusoy Ö.; Özsoyoğlu G.; Özsoyoğlu, Z.M. (Springer Verlag, 2001)This paper deals with the problem of modeling web information resources using expert knowledge and personalized user information, and querying them in terms of topics and topic relationships. We propose a model for web ...
Ali, S.A.; Ince, E.A. (2007)The statistical characteristics of impulsive noise differ greatly from those of Gaussian noise. Hence, the performance of conventional decoders, optimized for additive white Gaussian noise (AWGN) channels is not promising ...