Browsing Dept. of Management - Bachelor's degree by Author "Erim, İdil"
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A case study : measuring service quality of a bank using the SERVQUAL method
Erim, İdil (Bilkent University, 1994)Today the importance of quality management is also being understood by the service industries. However, most managers still see it as something qualitative, and so do not employ it as part of their organizational culture. ...