Browsing Dept. of Management - Master's degree by Author "Alpaslan, Can Murat"

Now showing items 1-1 of 1

    • Can we measure service quality? 

      Alpaslan, Can Murat (Bilkent University, 1995)
      Affected by the motto "you cannot improve what you cannot measure" and joining the enthusiasm of TQM movement, service companies are trying to measure their service quality. SERVQUAL is an intrument to measure service ...