Browsing Dept. of Management - Master's degree by Author "Akkoç, Ali Utku"
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Consumption of counterfeit designer brands : reasons, practices and consequences
Akkoç, Ali Utku (Bilkent University, 2005)This thesis examines the consumption reasons, practices and consequences of nondeceptive counterfeit designer brand clothing, which has been becoming rampant in Turkey as stressed by diverse resources. Utilizing qualitative ...