Browsing Dept.of Interior Architecture and Environmental Design - Ph.D. / Sc.D. by Author "Ertep, Rifat Hakan"

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The effect of graphic design materials on the retention level of viewers in prime time television newscasts

Ertep, Rifat Hakan (Bilkent University, 1996)

This study investigates the role of graphic design materials in improving the recall and retention level of television news viewers, and examines the capacity and power of these materials to shape or distort people's perception ...