Now showing items 1-3 of 3
A case study in marketing manufacturing interface: steel pipes and tubes factory
(Bilkent University, 1997)
Interfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional ...
Marketing-manufacturing interface in Turkish tractor industry
(Bilkent University, 1995)
Marketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative research tool in this thesis. The study determines two factors that have effect on the marketing-manufacturing interface and ...
A case study in marketing-manufacturing interface : Ateş Mobilya
(Bilkent University, 1994)
The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various ...