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A case study in marketing-manufacturing interface
(Bilkent University, 1995)
The coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful ...
Determinants of the marketing-manufacturing interface
(Bilkent University, 1993)
Marketing and manufacturing departments play important roles in day-today implementation of the corporate strategy. The conflicts and interfacial gaps between these two functional departments will impede the successful ...