Now showing items 1-2 of 2
The dynamic interaction between advertising and popular culture : a case study on Ixir TV commercials
(Bilkent University, 2006)
In the scope of the thesis, the “advertising” concept--rather than its economic dimension-- is taken as a matter of culture under the form of popular culture, serving as a repository for social and cultural data. How the ...
Subvertising versus advertising : a semiotical analysis of the culture jamming act
(Bilkent University, 2005)
This study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Culture Jamming examples. ...