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      A vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertising 

      Şenova, Başak (Bilkent University, 1995)
      The purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ ...

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      Author
      Şenova, Başak (1)
      Keywords
      Advertising (1)
      Advertising--Language. (1)HF5827 .S46 1995 (1)Postmodern Condition (1)Postmodernism. (1)Rhetoric (1)Rhetoric. (1)Schizophrenia (1)Semiology (1)Semiotics. (1)... View MoreDate Issued1995 (1)Has File(s)
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