Now showing items 1-2 of 2
A semiotical approach to analyze connoted values in advertising photography
(Bilkent University, 1994)
The aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships ...
A vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertising
(Bilkent University, 1995)
The purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ ...