Now showing items 1-2 of 2
A semiotical approach to analyze connoted values in advertising photography
(Bilkent University, 1994)
The aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships ...
Reading product de(sign): an inquiry into discursive aspects of design culture
(Bilkent University, 1996)
Every design can be considered as an expression, and every expression conveys meanings to the receiver, of different sorts. The aim of this study is to demonstrate the ways of meaning production and consumption through the ...