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      The role of emotional commitment in relationship marketing: an empirical investigation of a loyalty model for casinos 

      Sui, J. J.; Baloglu, S. (SAGE Publications Inc., 2003)
      This study examines the antecedents and consequences of commitment to hotel casinos targeting local customers. To accomplish this goal, a model of loyalty was developed and tested to understand the behavioral outcomes ...

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      AuthorBaloglu, S. (1)Sui, J. J. (1)KeywordsBehavioral loyalty (1)
      Casinos (1)
      Emotional commitment (1)
      Path analysis (1)Switching cost (1)
      Trust (1)
      ... View MoreDate Issued2003 (1)Has File(s)
      Yes (1)

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