Media has a converting effect on all areas of social life and for media organizations, which have a commercial character, a staple earner is advertisements. Among media organizations television, which is a cheap repository ...

In this work, a sample usage of proverbs in advertisements has been analyzed. This usage was in a TV commercial of Permatik and it had the slogan "Aǧir ol, abi desinler" which had been made by changing a proverb. After ...