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(Geleneksel Yayıncılık, 2006)
Geleneği kullanan kitle iletişim araçları bir kültür endüstrisi haline dönüştürülmekte ve kültüre ait değerler metalaştınlmaktadır. Kültüre ait motif, ritüel ve gelenek gibi değerlerin kullanıldığı iletişim yöntemlerinden ...
Examination of the proverbs in terms of "Give the Due of the Car"
Media has a converting effect on all areas of social life and for media organizations, which have a commercial character, a staple earner is advertisements. Among media organizations television, which is a cheap repository ...
The village imagery created in commercials and the "integrated" chickens produced by avian flu
Taking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of ...
Forget what you know, only shave in order to be called: "Man"
In this work, a sample usage of proverbs in advertisements has been analyzed. This usage was in a TV commercial of Permatik and it had the slogan "Aǧir ol, abi desinler" which had been made by changing a proverb. After ...