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Transformation of understanding of 'female beauty' in proverbs
With modernization, the proverbs undertaking the mission of cultural transfer in the structure of traditional society have undertaken the function of expressing rapidly changing cultural values by maintaining their structural ...
From orality to literacy : functions and transformation of "anectodes" in marketing
As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" ...