Now showing items 1-2 of 2
A new context in folk song performances : music videos
Initially composed by specific people but becoming anonymous in time, the folk song is based on the performance of folk poetry with a particular melody. The concept of performance, used in the very definition of folk song, ...
Sloganized praises in advertisements
The function ascribed to the stereotyped, conventional and popular phrases of praise in the oral media, with a view to acting on the target audience, constitutes the focal point of this article. Conventional phrases of ...