Now showing items 1-2 of 2
Islamic encounters in consumption and marketing
In recent years, Islam has become highly visible in media, politics, and the marketplace. The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to ‘‘better’’ ...
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ...