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Religious communities and the marketplace: learning and performing consumption in an Islamic network
(Sage Publications, 2013)
Sociopolitical analyses of religion evidence the increasing prominence of religious communities across the world. However, existing work on religion-consumption interaction focuses mostly on the personal effects of religion ...
Islamic encounters in consumption and marketing
In recent years, Islam has become highly visible in media, politics, and the marketplace. The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to ‘‘better’’ ...
International marketing at the interface of the alluring global and the comforting local
(Taylor and Francis, 2013)
This chapter highlights the poles of global/local and standardization/adaptation and calls for a focus on the specifi c interaction between a local context and the global forces while forming a glocalization strategy. It ...