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Religious communities and the marketplace: learning and performing consumption in an Islamic network
(Sage Publications, 2013)
Sociopolitical analyses of religion evidence the increasing prominence of religious communities across the world. However, existing work on religion-consumption interaction focuses mostly on the personal effects of religion ...
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ...