Browsing Faculty of Humanities and Letters by Keywords "Ad"
Now showing items 1-1 of 1
Fine feathers make paper tigers: How the out-of-date superiority of "the other" gets propped up in advertisements (2006)Functional myths often underlie widely subscribed epithets. In particular, one of the social functions of myths concerning the superiority of "the other" is to provide a basis for definitions of prestige. In examples drawn ...