Now showing items 1-2 of 2
The online presence of Turkish banks: communicating the softer side of corporate identity
(Elsevier Ltd, 2015)
This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational ...
The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
(Elsevier Ltd, 2014)
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of ...