Now showing items 1-6 of 6
Islam, consumption and marketing: going beyond the essentialist approaches
(Edward Elgar Publishing Ltd., 2011)
International marketing at the interface of the alluring global and the comforting local
(Taylor and Francis, 2013)
This chapter highlights the poles of global/local and standardization/adaptation and calls for a focus on the specifi c interaction between a local context and the global forces while forming a glocalization strategy. It ...
Stigma, consumption and identity
Despite all the 21st-century rhetoric of diversity, most people expect and desire some normalcy – however that is defined by their milieu. If a person is to deviate from what is considered to be “normal” at a particular ...
Consumption in the web of local and global relations of dominance and belonging
This chapter focuses on how consumption serves to build and resolve tensions amplified by globalization and, its escort, neoliberal marketization, in the so-called emerging markets, in particular in Turkey. It examines how ...
Patina meets fashion: On the evaluation and devaluation of oriental carpets
(Cambridge Universty Press, 2013)
This chapter examines how different actors account for the quality and value of oriental carpets. It introduces the subject matter through three case examples: how an auction house expert approaches establishing the market ...