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    • Newspaper advertising in an Arabian gulf country: examples of careless appeals 

      Tuncalp, S. (Emerald Publishing, 2001)
      Looks at the need for advertisers to communicate their objectives through appropriate messages and, in particular, how targeted consumers interpret, evaluate and remember such messages. Presents a number of case studies ...
    • Print media planning in Saudi Arabia 

      Tuncalp, S. (Emerald, 1994)
      Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not ...