Browsing by Keywords "Food and beverage packages"

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The impulsive effects created by the use of color on food and beverage packages: their relations with the symbolic meanings of foods and beverages

Tonak, İrem Petek (Bilkent University, 1994)

The intention of this study is to aiialyze the role of symbolic meanings and physical attributes of foods and beverages reflected by the use of color on their packages in the creation process of impulsive effects.