Now showing items 1-2 of 2

    • An extension and further validation of a community-based consumer well-being measure 

      Sirgy, M. J.; Lee, D.; Grzeskowiak, S.; Chebat, J. C.; Johar, J. S.; Hermann, A.; Hassan, S.; Hegazy, I.; Ekici, A.; Webb, D.; Su, C.; Montana, J. (Sage Publications, 2008)
      The goal of this study is to extend the research and further validation of Lee and colleagues' measure of community-based consumer well-being. The measure is based on the notion that consumers experience well-being to the ...
    • Marketing and public policy: Transformative research in developing markets 

      Shultz, C.J.; Deshpandé, R.; Cornwell, T.B.; Ekici, A.; Kothandaraman P.; Peterson, M.; Shapiro, S.; Talukdar, D.; Ann V. (2012)
      Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm ...