Browsing by Author "Ger, Güliz"
Now showing items 1-15 of 15
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Consumption in the web of local and global relations of dominance and belonging
(Routledge, 2017)This chapter focuses on how consumption serves to build and resolve tensions amplified by globalization and, its escort, neoliberal marketization, in the so-called emerging markets, in particular in Turkey. It examines how ... -
Context and theorizing in the global south: challenges and opportunities for an international dialogue
(ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao, 2019)Brazilian researchers have been encouraged to internationalize their research, expanding their insertions into high impact international journals. This task in turn demands thinking outside the commonly used Eurocentric ... -
Debunking the myths of global consumer culture literature
(SAGE, 2018) -
Decolonizing marketing
(Routledge, 2021-11-10)In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees ... -
Doing research on sensitive topics: studying covered Turkish women
(Edward Elgar Publishing, 2006) -
Grasping the Global: multi-sited Ethnographic market studies
(Edward Elgar Publishing, 2006)[No abstract available] -
International marketing at the interface of the alluring global and the comforting local
(Taylor and Francis, 2013)This chapter highlights the poles of global/local and standardization/adaptation and calls for a focus on the specifi c interaction between a local context and the global forces while forming a glocalization strategy. It ... -
Islam, consumption and marketing: going beyond the essentialist approaches
(Edward Elgar Publishing Ltd., 2011) -
The missing streetcar named desire
(2000)Desire has been a taboo word in consumer research. Two legacies of the economic and psychological parentage of the field of consumer research are its slowly disappearing cognitive information processing bias and its ... -
Patina meets fashion: On the evaluation and devaluation of oriental carpets
(Cambridge Universty Press, 2013)This chapter examines how different actors account for the quality and value of oriental carpets. It introduces the subject matter through three case examples: how an auction house expert approaches establishing the market ... -
Problems of marketization in Romania and Turkey
(JAI Press, 1994) -
Research curation: intersectional structuring of consumption
(Oxford University Press, 2018) -
Special and ordinary times: tea in motion
(Berg Publishers, 2009)A group of students accompanied us on a trip to Mardin, a historical city they had never seen before and had a long day visiting numerous historical sites and climbing uphill. While taken by the beauty of the architecture ... -
Special issue on Turkey and Turkish communities : Journal of Macromarketing, 2015
(2013)[No abstract available] -
Stigma, consumption and identity
(Routledge, 2012)Despite all the 21st-century rhetoric of diversity, most people expect and desire some normalcy – however that is defined by their milieu. If a person is to deviate from what is considered to be “normal” at a particular ...
