Browsing by Author "Şaşmaz, Melisa"
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Intertextuality in Turkish TV advertising: an analysis of popular song usage Şaşmaz, Melisa (Bilkent University, 2020-06)Brands have started to use popular songs in their advertisements. Especially in Turkey, different types of usage in terms of changing lyrics of a song with the brand motto, cover versions, just the background music or ...
İlk kadın kimyagerimiz : Remziye Hisar Can, Muhammed Enes; Çapan, Merve; Tükel, Gizem; Bitik, Ali Bilal; Şaşmaz, Melisa (Bilkent University, 2015)