Advisors
Now showing items 1-20 of 36
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The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study
(Bilkent University, 1997)Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies ... -
A case study on the application of qualitative research in consumer behavior
(Bilkent University, 1996)Qualitative studies are often used to examine consumer attitudes and behaviour in relation to a product categoiy or service, usually with the aim of understanding consumer relationship to a brand. This study examines the ... -
The construction of beauty by mobile applications
(Bilkent University, 2016-09)As a highly complex, intriguing and contested matter incorporating a variety of meanings at different dimensions, beauty has long been of interest to scholars. Prior research that approached beauty as a socially constructed ... -
Consumer behavior analysis and marketing communications strategy development: the case of Citroen Xantia
(Bilkent University, 1996)The Turkish car market is becoming more and more volatile ihrough (he years, fhe growth polential had attracted many firms to the market beldrc 196 1, - lie 199-1 ciisis resulted with nearly fifty percent decrease in ... -
Consumer behavior analysis and marketing communications strategy development: the case of Tuborg
(Bilkent University, 1995)Efes Pilsen and Tuborg have enjoyed an oligopolistic market stiiicture m the Turkish Beer Industry for decades. This has caused the companies to adopt a sales and product orientation and exert little effort on marketing. ... -
Consumers and their brands : acting out personal mythologies in a 'global' brand community
(Bilkent University, 2006)Brand communities have been theorized to be a crucial source for marketers to build long-term customer centered brand loyalty and a place where consumers can experience the long lost traditional community. Despite this ... -
Country image: an exploratory study on Turkish exporters' image of Turkey
(Bilkent University, 1995)The globalization of markets, growing international trade, and emergence of trade blocs increase the importance of international marketing. These developments also underscore the significance of country-of-origin information ... -
Cultural distancing attempts of middle class consumers in media consumption
(Bilkent University, 2017-06)The consumption practice itself or a characteristic of a consumption practice tells a lot about the (re)production of social boundaries and inequalities in the societies. That makes the social class a fertile field to study ... -
Delegitimation of a cultural product : the case of Turkish television drama Behzat Ç.
(Bilkent University, 2015-06)This thesis examines the de-legitimation of a cultural product. Although legitima-tion of consumption practices and products and its role in formation of markets has been studied in consumer research, scant attention have ... -
Eating at fast food restaurants: an application of Fishbein's Behavioral Intention Model
(Bilkent University, 1992)In this study Fishbein's Behavioral Intention Model is applied to Bilkent Unive r s i t y students' attitudes toward eating at three different fast food restaurants in A n kara in order to analyze their intentions and ... -
The emergence and evolution of a politicized market : the production and circulation of Kurdish music Turkey
(Bilkent University, 2015)This dissertation explicates the emergence and evolution of a market for Kurdish music in Turkey. Using ethnographic methods, I start by detailing the illegal circulation of cassettes during the restrictive and strife-laden ... -
The emergence of the kitchen as an object for conspicuous consumption
(Bilkent University, 2016-09)The meaning of kitchen has changed overtime. Kitchen was perceived as a factory where food was produced for the consumption of the dwellers of the house and has more recently become a space for leisure and living (Hand & ... -
An exploration of the consumption orientation in Romania
(Bilkent University, 1992)This study aims to explore possible causal factors for consumption orientation (interchangeably referred as materialism) in Romania, and to offer possible alternatives to be investigated in future cross-cultural studies ... -
An exploration of Turkish identity and comparison with the image of Turkey
(Bilkent University, 1996)Image of a product plays an important role in purchase decision. This image concept consists of the design, the performance and other attributes of the product as well as its brand name, name of its producer and its ... -
"Expressions of emotion" in service encounters
(Bilkent University, 1989)This study examines the relationship between the "expressions of emotion" and the satisfaction with the service encounter. The empirical proxy for "expressions of emotion" is the nature of the encounter in bars as a ... -
The Hilton International Ankara case: a study on the effect of chain of relationships on service quality
(Bilkent University, 1993)This study focuses on a case research which analyzes the effect of '' Chain Of Relationships '' on the service quality of Hilton International Ankara . Despite the technological advances , nothing will replace the "people" ... -
A historical analysis of consumer culture in Japan: Momoyama-Genroku (1573-1703)
(Bilkent University, 1996)Development of consumer culture between Momoyama and Genroku (1573-1703) in the Japanese history is discussed. During this period, there is a rising merchant class, urbanization, eroticism, increase in leisure activities, ... -
The image of Turkey in the Hashemite Kingdom of Jordan
(Bilkent University, 1995)In a world where global relations (Business conducts, tourism, export/imports, negotiations, investments, etc.,) are becoming more and more important, countries and its firms feel the necessity of understanding other ... -
Image of Turkey in the minds of Singaporians
(Bilkent University, 1995)It has been suggested in numerous academic studies that country image forms a crucial part of consumers' product evaluations. Moreover, country image has been found to be negative for developing countries such as Turkey. ... -
Image of Turkey in the minds of Turks
(Bilkent University, 1995)Country image, being an integral part of a country, tremendously affects people's perceptions, preferences and decisions about that country, itself, its products and people. It can be identified and can change over time. ...
